Services
Healthcare content writing that fills your office with patients engaged in their care.
For clinicians, health systems, and marketers
Blogging
Improve search rankings, build engagement with your audience, and establish yourself as a trusted source of healthcare information with patient-focused or industry-leading blog posts.
Conditions & Treatments
Establish credibility and marketing differentiators with condition and treatment pages that reinforce your practice or providers’ expertise in a particular specialty.
Landing Page Copy
Make it easier for people to find you online with website and landing page copy that combines best practices in SEO with easy-to-read and clinically sound language.
The Process
I break all of my projects up into phases to achieve the best possible outcome. Depending on the project size, we’ll also have regular meetings to review the current progress and to answer any questions you may have.
Phase One: Discovery
I’ll start by learning about your audience, messaging, channels, and competitors. This information will strategically prepare us to build and launch the best possible copy to reach your goals. Many times, this phase also involves interviews with your clinicians who can serve as subject matter experts.
Phase Two: Copywriting
During the second phase, I’ll draft original copy that uses patient-friendly language to hook and engage your target audience. The ghostwritten article or webpage will also incorporate best practices in SEO, linking, and page structure consistent with your brand.
Phase Three: Review and Delivery
Once the draft is complete and polished, we’ll conduct a thorough review which includes two rounds of edits using Google Docs so reviewers can leave feedback simultaneously. After final approval, I’m available for any questions during development.
Featured Project
A mid-Atlantic health system engaged us to overhaul their cancer website content in order to improve clinical accuracy, page consistency, and SEO rankings. The project required significant involvement from the organization’s oncologists, with more than 60 physicians and advanced practice clinicians participating in subject matter expert interviews. This ensured I gathered all of the relevant clinical information as well as the organization’s key differentiators. The project involved rewriting website copy for nearly 50 cancer types.
SAMPLE Client Results
%
Increase in organic traffic on conditions & treatments pages
Written Articles & Blogs
Happy Clients
Top 3 placements in Google search results
3x increase in email open rates
Sample Blog Package
Starting price per article- Coordination and audio recording of 30-minute interview with a subject matter expert
- 700 – 1,100 words
- Recommended keywords and other SEO best practices
- Easy-to-navigate page structure and headings
- Recommended primary photo and one secondary photo
- In-page linking
- Consistent tone of voice and language
- Grade-level appropriate writing
- Shareable social media snippets
- Two rounds of revisions, with review calls if necessary
- Final delivery via Google Docs
Sample Website Copy Package
Starting at- Competitor analysis
- Coordination and recording of five 30-minute interviews with subject matter experts
- 10 pages of original ghostwritten copy
- Image recommendations
- Recommended copy length, keywords, and other SEO best practices
- Easy-to-navigate page structure and headings
- In-page linking
- Consistent tone of voice and language
- Grade-level appropriate writing
- Two rounds of revisions, with review calls if necessary
- Final delivery via Google Docs
From Our Clients
Kelly was great! From the start, you could tell she had thought through the work needed to get the content built for our site…Her experience and writing style was perfect for our need.
“Kelly’s attention to detail and commitment to delivering on-time and on-strategy projects made her a tremendous asset to our team. Kelly has excellent written and verbal communication skills, which enables her to translate even the most complex information into effective, targeted and digestible content. Her ability to capture the unique needs of the audience makes her a world-class writer and storyteller.
Kelly is dedicated, hard-working and reliable – a fantastic asset to any project!”