Meet Kelly
Together, we can help patients find, choose, and trust you for care, each and every time.
My Story
As a former elementary school teacher, people often ask me how I found myself writing healthcare content for digital channels. I haven’t taken the most traditional path to my current career, but I think the guiding principle that I’ve carried with me is to meet people where they are. I’ve found this to be the primary way I can effectively serve the people I work for and with.
While teaching in a title one charter school in Washington, D.C., I quickly learned that many of my students were entering my classroom below grade level. With limited access to resources and pre-literacy programs more frequently offered in affluent areas of the country, many of my students struggled to achieve grade-level standards, making it difficult to figure out the right approach to instruction.
I often used data generated through research to identify the concepts my students were struggling with. This helped me to identify the root of a deficit so that I could in turn deliver instruction that would bridge the gap. While the school pushed teaching material that aligned to regulatory mandates, I believed that my students would be more successful if we took a step back to develop the foundational knowledge they needed in order to grasp more complex material.
This idea of “meeting people where they are” has also translated into my writing career as I develop patient-focused healthcare content aimed at helping people make informed decisions about their care. Since nearly 20 percent of the population reads at or below a fifth-grade reading level, many traditional health care materials are too difficult to read, resulting in poor health literacy (1). In fact, over three-quarters of patient education materials are written at a high school or college reading level. This makes it difficult for certain populations to follow medical instructions that are essential for maintaining good health.
That’s why the goal of my writing projects is to make healthcare information accessible and readable by everyone. The research reveals that in order to reach more patients online, written material must consist of certain elements that make it more easily digestible and understood by a variety of users. Writing about medical conditions and treatments requires the ability to translate complex language and procedures into easy-to-read bits of information that can be understood by a wide range of reading levels, from highly-educated English speakers to patients who may be unfamiliar with medical terms or don’t speak fluent English.
1 Hersh, L., Salzman, B., Snyderman, D. (2015). Health literacy in primary care practice.
Career highlights
Ghostwrote proposals that landed speaking sessions at well-known conferences:
(Stanford Medicine X, Annual Thought Leadership on Access Symposium, Innovation Enterprise Summits, and Centricity Healthcare User Group’s annual conference)
Ghostwrote articles, synopsis', and quotes landing in healthcare publications
(CIO Review, Ophthalmology Today, and HealthTech Magazine)
Designed over 3,000 hours of curriculum content for healthcare online education
Specialty Copywriting experience
Anesthesiology
Cancer
Orthopedics & Sports Medicine
Primary Care
Rehabilitation
Urgent Care
Women's Health
Wound Care
Why should you work with Kelly?
You have many options to choose from when it comes to picking a content writer. My clients choose me because I…
- “…translate even the most complex information into effective, targeted, and digestible content.”
- “…capture the unique needs of the audience, making [me] a world-class writer and storyteller.”
- “…focus strategically on making sure all necessary parties are brought into conversations at the right point in time to ensure successful roll-outs of small and large scale projects.”
- “…gather complex content and translate it into digestible chunks of easy-to-understand copy.”
- “…work respectfully and collegially with clinicians—including very tenured physicians—and leverage their input into clinically accurate, consumer-friendly copy.”
- “work as an extension of [your] team whenever [you] engage [my] expertise.”
Frequently Asked Questions
What does a healthcare content writer do?
A healthcare content writer specializes in writing website copy, blog articles, case studies, email marketing campaigns, and other online writing tactics within the healthcare industry. As more people search for health-related information online, it’s important for your healthcare business to deliver relevant, personalized, and useful content to your existing and prospective patients.
As a healthcare content writer with over 8 years of experience working with providers and nurses, I work exclusively with health systems, hospitals, and private physician practices. My unique process leverages your clinical expertise so that your content remains credible, authentically you, and clinically accurate. When you work with me, you can expect me to write healthcare content that ensures patients can find and understand the health-related information they need to make informed decisions about their care.
Why might I need a healthcare content writer?
If you are a health system, hospital, or physician practice, you may need a healthcare content writer to help you stand out online. As a content writer specializing in healthcare, I can help you incorporate patient-friendly, searchable content on your website to make it easier for patients to find you in search results. Once they find you, it’s important that they can access and understand the information on your site so they can choose the health providers and services they need. Through timely and relatable blog content, web copy, and other online content, you can engage your patients wherever they are in their care journey and direct them to take action in the way that will benefit both you and them.
How are you different than other freelancers I can find on bid sites like Upwork?
You may find cheaper content writers and freelancers on bid sites like Upwork, but many of those professionals have a broad focus which means that you have to go through many review cycles to finalize content that is accurate, understandable, and relevant to your patients. Because most freelancers do not specialize in a particular type of writing, you will have to put in more work to get them to understand what you’re looking for.
In contrast, I work solely in the healthcare industry which allows me to truly understand both what patients need and are looking for and how to make it easier for you to grow your practice or healthcare organization online. As a result, my clients benefit from real success as measured by 3x improvement in email open rates, 152% increased organic traffic to websites and blogs, and notably higher rankings in search results.
How much do you charge?
The cost of my healthcare content writing services varies based on your unique needs and the problems you need my help solving. Because I work as a strategy partner, not just a writer, each project will launch with a thorough discovery process that will inform the duration, scope, and cost required to get you the results you’re looking for.
When there is a defined project with a start and end date, you can expect a fixed fee that will cover everything in scope so you don’t have to worry about unexpected hours adding up. In some cases, we can establish an ongoing relationship that ensures I’m available when you need me on a regular basis at a special rate. In other instances, it makes more sense to work hourly, in which case I will charge at a rate of $85 per hour.
Learn more below about the costs for my services.
What is it like to work with you on a project?
When you work with me on a healthcare content writing project, you can expect clear communication and expectations from start to finish.
I’ll kick-off your project with a discovery process that helps me understand who your healthcare organization is, who you help, and what you struggle with when it comes to serving your patients online. Then, we’ll walk through a planning stage to identify what, when, where, and how we’re going to achieve results.
Once we’ve formulated a comprehensive plan, I’ll get to work writing original healthcare material that reflects your company’s values, patient population, and goals. We’ll enter two review cycles to ensure the message is on brand, clinically accurate, and memorable. When you’re satisfied with the end result, I can work with your digital or marketing team to ensure a smooth transition from drafted copy to webpages that are ready for your patients.
How long is your typical turnaround time?
I only take on a few clients at a time so that I can fully devote my attention and skills to your project. For that reason, you can expect us to kickoff your project around four weeks after your initial inquiry, depending on availability. The turnaround time for your project will depend on the scope of work and your response time. We’ll establish clear deliverables and deadlines at the beginning of the project so you know when and how to prepare for review cycles.
In the event you have a time sensitive content need, I’ll do my best to work with you within the required timeframe.